What you need to know

The Web or Internet has only been publicly operational for sixteen years and
it has transformed how both business and consumer information are created,
delivered, shared and archived. Today, over 8 billion wi-fi enabled devices
access the World Wide Web and by 2015 the number will double. The Web or
Internet has radically shifted how people access media and communicate with
each other. The Web has also drastically shifted how 21st Century businesses
operate and how they communicate with their customers including enormous
changes in how companies effectively market and promote their products and
services.

The term “Web 2.0″ surfaced in 2003 and is commonly associated with web
applications that facilitate interactive information sharing, interoperability,
user-centered design and collaboration on the World Wide Web. In general,
Web 2.0 sites allow users to interact with each other as contributors to the
web site’s content in contrast to web sites where users are limited to the
passive viewing of information. Examples of Web 2.0 sites include webbased
communities, social networking sites, video sharing sites, wikis, blogs
and mash-ups. The term Web 2.0 has found its place in the lexicon and only
last year was declared the one-millionth English word.

Just recently, Web 3.0 was coined and although definitions vary greatly, some
say, Web 3.0 will bring forth a totally integrated world, a “cradle to grave
experience” of always being plugged into the global community, i.e. the NET.
Others say Web 3.0 will emerge from its innovative Web 2.0 predecessor with
new, unique and more profitable business models. Although the term is still
evolving, all agree that the next generation Internet will be much more
robust, intelligent, integrated to multiple devices and offer mass diffusion of
rich media information in new and unique formats.

Amidst these transformations, creative developments will drive a new
generation of entrepreneurs to market and promote their products and
services in new ways. Within these new paradigms, the next generation of
entrepreneurs and their businesses will be able to make quantum leaps very
quickly. These emerging companies are discovering how they and their
marketing media are inextricably and instantaneously linked to their
customers in the global marketplace.

This exciting event will examine the latest social media marketing
applications. Attendees will learn what techniques and programs are working
and how. Conferees will have ample opportunity to meet with international
experts as well as their Kiwi peers who have embraced these new marketing
tools and techniques and are actively using them to create a significant
difference in their entrepreneurial ventures.

Event Sponsors